As an element of a bigger technique to keep pace using the consumer’s that is millennial, Abercrombie is including special occasion clothing to its assortment, with an eye fixed toward big life activities numerous millennials are approaching, like weddings.
The change into special day attire comes at time whenever brand is searching to help keep its upward energy. Abercrombie & Fitch has struggled in order to connect having its customers within the last few years that are 10-plus. In 2008, the company’s net gain totaled $476 million, in comparison to just $7 million in 2017. Nevertheless, the Abercrombie brand name has brought some steps that are big the past 2 yrs to allure into the 20- to 30-something consumer. That features spending big on a platform that many millennials utilize for a day-to-day foundation: Instagram. Read More